General Information
The 5th SEASAC is a prestigious B2B Sales Competition, where participants engage in simulated sales meetings with buyers, evaluated by both the buyers and independent judges, all within a strict 15 to 20 minutes time frame. The 5th SEASAC is the fifth sales pitching competition in Southeast Asia. This competition is exclusively open to students from Southeast Asia who are currently enrolled in diploma or bachelor’s degree programs.
The goal of this competition is to strengthen Southeast Asian Universities’ capability to provide highly skilled Business to Business (B2B) sales professionals for the emerging international markets. Participants will be pushed to showcase their best selling abilities as they aim to persuade the buyer and seal the deal.
The 5th SEASAC consists of qualifying, quarter-final, semifinal and final round. The qualification and quarter-final rounds will take place online via Zoom, whereas the semi-final and final rounds will be held onsite at Politeknik Negeri Batam, located in the Riau Islands, Indonesia. Prior to the event, familiarization sessions will be conducted to help participants and interested attendees better understand SEASAC and the concept of a sales competition. Participants, Judges, and Buyers will be invited to the 5th SEASAC technical meeting on July 15th through Zoom Meeting. This meeting will provide participants with a briefing and the case for the qualifying round. The assessment criteria will be distributed to the buyers and judges before the competition.
WhatsApp Group Chat is used for coordination during competition and related events. For the virtual competition rooms, Zoom platform is utilized, and the invitation link will be distributed for the participants via WhatsApp Group Chat and, in some cases, via email. Each competitor is responsible to register themselves via Google form as well as follow the instructions given, to be present in all general sessions and specific sales interaction as instructed by the Competition Director and The 5th SEASAC Committee, either via email and WhatsApp Group Chat.
Registration and Compliance of the Rules
Competitor Criteria
– Competitors are Undergraduate or Diploma students of Polytechnics / Universities based at Southeast Asia whose names are registered at each Institution and have not been graduated and proven by the Student Identity Card (KTM) last semester.
– Participants from outside the Southeast Asian region may join the competition but are eligible only up to the quarterfinal stage.
– Consortium Polytechnic / Universities are allowed to send a maximum of 5 Competitors.
– Other Polytechnic / Universities are allowed to send a maximum of 3 Competitors.
Registration Fee:
– IDR 400.000 for Indonesia Universities
– USD 40 for non-Indonesia Universities
The competitors’ registration is closed by July 5th, 2025, and afterwards only with special permission from the Competition Director. Competitors will have to comply with these rules; otherwise, they will not be able to compete. The competition order is random and will be revealed beforehand for each virtual competition room. Stay tuned to the WhatsApp Group Chat for further updates.
The Competition
The 5th SEASEC will consist of a qualifying round, quarter-final round, semi-finals and finals. Before the competition begins, participants who have met the competition requirements will receive a case a maximum of 2 weeks before the qualifying round begins. The case in this competition will consist of two different versions, namely the participant’s version and the buyer’s version. The buyer’s version will remain confidential to the buyer and not disclosed to the participants. Each sales interaction is run as an individual role play, and no assistants are allowed to be part of the role play. The use of cell phones or other communication devices is not permitted during the 15-minute competition performance. This was done to limit additional knowledge that could lead to profit or to prevent distractions for fellow participants. During all stages, sales interactions are conducted using audio and video connections. Visual presentations with screen sharing are permitted. Buyers will also have their cameras turned on. Judges are required not to turn on their cameras and microphones during sales interactions. A sales situation is a life situation. If there are some technical issues that cause a competitor to be left behind or disconnected, the scoring will be done only based on the available connections.
The following is a detailed breakdown of each qualification in the 5th SEASAC competition:
Qualifying Round: Tuesday, July 22th, 2025
The qualifying round will be held online. Participants who have qualified as race participants and have attended the technical meeting will join at the same time to the main zoom meeting. In this session there are 20 breakout rooms, and each breakout room will consist of 7 participants. Each participant will be added by the committee admin on duty to the breakout room during the session. Each participant will take turns conducting sales meetings one by one in sequence with buyers that will last no more than 15 minutes. During the session, there will be at least 3 judges who will give an assessment of the participants’ performance and each participant and bayer must have an open camera and ensure that it is in good condition with a stable network. Judges, buyers and participants must enter the designated virtual room at least 10 minutes before the session starts and stay logged in during the session. If a participant joins more than 5 minutes late or stays in the room longer than the specified time after the performance, the participant may be disqualified from the competition, the decision will be determined by the head judge. Substitutions between participants will last for 1-5 minutes and while waiting for the schedule participants must wait in the main room. Other than participants, buyers, and judges, access to the competition room is restricted to necessary competition officials. Participants, as sellers, must use their real names, while buyers will use adopted names. Judging for each virtual room is run separately. There will be a 5-minute break between each sales interaction in all competition rounds. The decision of the judges is final and participants who qualify at this stage will be notified.
Quarter-Final Round: Wednesday, July 23th, 2025
The quarter-final round will also take place online, in this session there will be 7 breakout rooms and consists of 5-6 participants for each breakout room. Each participant will have no more than 15 minutes to conduct a sales meeting with Buyer and 3 judges will evaluate their performance. Judges and buyers must enter the designated virtual room at least 10 minutes before the session starts and remain logged in during the session. If a participant joins more than 5 minutes late or stays in the room longer than the specified time after the performance, the participant may be disqualified from the competition, the decision will be determined by the head judge. Substitutions between participants will last for 1-5 minutes and while waiting for the schedule participants must wait in the main room. Other than competitors, buyers, and judges, access to the competition room is restricted to necessary competition officials. Participants, as sellers, must use their real names, while buyers will use adopted names. Judging for each virtual room is run separately. There will be a 5-minute break between each sales interaction in all competition rounds. The decision of the judges will be final and participants who qualify at this stage will be informed.
Semi-finals: Tuesday, August 19th, 2025
The semifinalists, judges and buyers, and partners will be invited to a Welcome Dinner on Monday, August 18, 2025. The order of participants and the division of participants in the semifinal round has been announced in advance and the semifinal round will be held in 3 separate rooms offline. The competition starts with a briefing for each participant in the waiting room and there is 1 Waiting Room for Delegates. Each participant will have 20 minutes for the session and 1-5 minutes for each change of participant. After the semifinal session is over and the judges make the final determination to determine the participants who qualify for the final round. Participants will participate in team building activities at the Polibatam Railway building and visit the PBL Expo exhibition to introduce the concept of project-based learning (PBL) at Polibatam.
Finals: Wednesday, August 20th, 2025
The final round will be held in one room. The turn order will also be determined on the spot before the first session begins. There will be no concurrent sessions. The final round provides a more difficult challenge than the previous rounds. Each participant will have 20 minutes for the current session and 1-5 minutes for each changeover. After the final session is over the judges make the final decision to determine the champion. Participants will take part in international seminar activities at the Polibatam technopreneur center building.